TODAY AT APPLE
2017 marked the beginning of a partnership between Zac Des and the biggest brand on the planet, Apple. The initial partnership consisted of a series of events as part of the "Today At Apple" and extended onto creating campaigns under the "Shot on iPhone" umbrella.
The Today At Apple events set records for Apple UK, as the fastest subscribed event since Today At Apple began. The demand was such an achievement for the brand, recognition was shown from Apple in California.
Concept for the events was showcasing how users could take stunning images on their iPhones that were professional camera quality. With "the best camera is the one you have on you" being the slogan. Zac then took participants out on the streets of London, offering 1 to 1 support in how to take stunning images. The "photowalk" consisted of landscapes, street photography and portraits.
Zac's partnership with Apple has continued ever since.